Kanye West and adidas will be joining the basketball world. You read that correctly. The two will expand the Yeezy line with basketball models that is expected to release early 2017.
While adidas already has it’s own line of signature models, the news that Yeezy Basketball sneakers are coming came from Nike DePaula via Slam.
You may remember back in June that adidas and Kanye West inked a longterm deal that would allow for new sneakers, apparel along with retails stores of West’s Yeezy line, which is outside of adidas.
“Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together,” commented Eric Liedtke, adidas CMO. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new.”
The new is very interesting and we can’t wait to see a first look at the Yeezy Basketball sneakers. Let us know in the comments section what your thoughts our and we will make sure to update you.