The Diesel brand has for some years now been growing in popularity- due in large part to a clothing line that includes sleek sneaker designs cool enough to rock at school or in the club. 55DSL is Diesel’s younger, lifestyle arm and plans to celebrate its own 15th anniversary in a huge way. 55DSL will be taking over 15 Diesel stores across the U.S. and selling different pieces from its fall/winter of 2009 men’s collection. Highlighting the 15-store hijacking is an Adidas Originals x 55DSL “XV/55” sneaker. The XV/55 will become the very first shoe of the the 55DSL brand. Starting Tuesday, September 15th of this year, the 55DSL brand will hijack a Diesel store in a different city every day for fifteen days and make this XV/55 shoe available along with other products from its next collection. Cities include San Fracisco, L.A., Beantown, Chitown, ATL, Miami, Vegas, and- of course- NY. So be sure to check in with your local Diesel store to see if it’ll be one of the lucky ones to receive this treatment, and be sure to stay in tune with your SneakerFiles news for any further developments.

Via PitchEngine.

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