HomeAdidasadidas Originals Unveils First NFT ‘Into the Metaverse’ Collection

adidas Originals Unveils First NFT ‘Into the Metaverse’ Collection

adidas Into the Metaverse NFT Collection Release Date Info

Today, adidas Originals marks its intent for Web3 with the announcement of its first NFT drop of digital and physical products, known as Into the Metaverse, and presented in partnership with some of the most influential icons of the NFT community.

Created with NFT pioneers Bored Ape Yacht Club, gmoney and the team behind the PUNKS Comic, the collection leans on the expertise of Metaverse communities as they welcome adidas into the new digital dimension. Owners of the NFTs – on sale December 17 – will receive exclusive access to adidas Originals experiences and products. This includes virtual wearables for blockchain-based gaming world The Sandbox and other platforms, and exclusive physical products to match.

Cementing the brand’s support of this boundary-pushing community of creators, adidas acquired a plot of virtual land inside The Sandbox, which it is working to fill with exclusive content and experiences. The brand’s digital assets will be secured in partnership with Coinbase, a leading crypto-exchange.

Both digital and physical wearables will be available for Into the Metaverse NFT owners in 2022. The NFTs will be available on Friday, December 17th at adidas.com/metaverse.

adidas ‘Into the Metaverse’ NFT Collection
Release Date: December 17, 2021

adidas Into the Metaverse NFT Collection Release Date Info

adidas Into the Metaverse NFT Collection Release Date Info

adidas Into the Metaverse NFT Collection Release Date Info

adidas Into the Metaverse NFT Collection Release Date Info

adidas Into the Metaverse NFT Collection Release Date Info

adidas Into the Metaverse NFT Collection Release Date Info

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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