adidas Basketball just announced and unveiled Damian Lillard’s latest signature shoe, the adidas D Lillard 3 which is known as the adidas Dame 3.
Inspired by the family that helped Damian Lillard rise along his journey, from shooting on milk crates in Oakland, California to playing on NBA hoops across the country.
adidas and the Portland Trail Blazers captain continue to move athlete collaboration forward through evolved storytelling grounded by his roots and hooked to the soil of basketball, community and music.
Showcased are three colorways which is the adidas Dame 3 ‘Roots’ that comes in all Red, adidas Dame 3 ‘Rip City’ in Trailblazers colors and a ‘Chinese New Year’.
Throughout the Dame 3, you will notice messages that connect with his life and the shoes. For example, we have initials of his mother and two grandmothers (Gina, Cecilia, Ruth) that are molded onto the right toe while the initials of his father and grandfather (Houston, Albert) are showcased on the left. The longitude and latitude of Oakland’s Brookfield neighborhood are featured on the outrigger of the left and right foot, respectively. ‘WEARING THE LETTER O’ is printed on the left sockliner as tribute to both Dame’s pre-game introduction in Portland and his debut album titled ‘The Letter O,’ signifying the three locations most important to his career – Oakland, Ogden and Oregon – printed on the right sockliner.
The adidas Dame 3 Roots will release in Triple Red on December 14th at select adidas Basketball retailers including adidas.com. The ‘Rip City’ edition will debut on January 19th, 2017. Retail price is set at $115.
adidas Dame 3 Roots
December 14, 2016
adidas Dame 3 Rip City
January 19, 2017
adidas Dame 3 Chinese New Year