A while back, NIGO sold A Bathing Ape to I.T. from Hong Kong. Thus, several fans immediately got to wondering what would happen to NIGO and Pharrell's Billionaire Boys Club. Rumor has it that Jay-Z reportedly purchased the licensing rights to produce and distribute all things BBC. However, it seems as though...see more >> Tags: BBC
A while back, NIGO sold A Bathing Ape to I.T. from Hong Kong. Thus, several fans immediately got to wondering what would happen to NIGO and Pharrell's Billionaire Boys Club. Rumor has it that Jay-Z reportedly purchased the licensing rights to produce and distribute all things BBC. However, it seems as though...see more >> 
BBC has just brought out another new colorway for their low top casual model which is now available in limited quantities at select retailers including CaliRoots. With its low top silhouette and camo styled canvas upper, these gum bottomed sneakers are ready for the warmer Summer months.
BBC’s new Spring Ice Cream lineup has arrived and available for purchase.
Part of the new lineup includes the BBC Drippy Sneaker. Both colorways feature a white canvas upper, midsole and rubber toe cap. Depending on your preference you can rock the Drippy in Navy or Pink. The new Season 12 Look Book is also...see more >> 
Back in August we reported on the BBC/Ice Cream Drippy Sneaker hi that are definitely an eye-catcher. For this release, BBC has toned it down considerably. Pictured here is what the brand has dubbed the "Nothing" sneaker because the "plain" uppers, which each come in a different solid color. Some other detailing...see more >> 
Pharrell and Nigo's BBC/Ice Cream brand has been making big splashes in the fashion world due mostly to their shirts and accessories. Now they try to continue expanding their sneaker credibility as they did with news of their "Space Beach" release. For this Fall, the BBC/Ice Cream team has applied some of their...see more >> 
Pharrell's BBC/Ice Cream brand is at it again. One of the earliest pieces of news we received in 2009 involved the attention-grabbing BBC/Ice Cream Waffle Lo. Whether looked favorably upon or not, eclectic releases like these have become commonplace within the highly renowned entertainer's brand. For Fall/Winter of 2009, however, BBC/Ice Cream...see more >> 
BBC/Ice Cream kicks of their Fall 2008 collection with the releases of their new sneakers consisting of the "Diamonds & Dollars" all-over print. In addition, two sets of color-ways are available, red/white and black/white. Both styles appear on the low and mid sneakers. Alongside the release of the sneakers, BBC/Ice Cream have a full range...see more >> 
