New Balance is right there with the most well-known and long-lasting sneaker brands we know. And while the brand is busy coming up with 2012 releases such as the “Backpack” collection, it is also planning to leave some more decision-making in the hands of its enthusiasts. The New Balance US993 is now being offered for customization directly from its site. The going rate for your custom pair of New Balance US993 is $175. Will you pay the price to name your colorway?