the-genten-story-meeting-the-legends-of-onitsuka-tiger-part-one-1

Asics employee Mutaurwa Mapondera embarked on a trip to Kobe, Japan to meet the Onitsuka Tiger Legends and find out what made the brand what it is today.

Onitsuka Tiger, a subsidiary of Asics, is one of the oldest shoe companies in Japan with roots dating back to 1949. With production out of the historic city of Kobe, a place where all Japanese shoe molds were once produced, the city has played a significant role in its history of shoe making and the culture of its people.

See more about the history of the Onitsuka Tigers, the legacy brand, and Mutaurwa Mapondera’s experience in Kobe, Japan in episode one of the this 3 part documentary series. Stay tuned for episodes 2 and 3 coming in 2012.