New Balance will connect with Sneakersnstuff on another collaboration. This time around, the two will debut the 237 known as ‘Blue Racer.’
The New Balance 237 dubbed ‘Blue Racer’ is inspired by the stunning Blue-Grey skin colors of the Blue Racer Snake, the lifestyle sneaker from New Balance is informed by heritage ‘70s running shoes and features a lightweight, breathable CORDURA® mesh upper with hairy suede overlays. Highlighted by faux Blue Racer snakeskin accents on the “N” emblem and heel tab, the SNS logo shares placement with the New Balance logo on each tongue.
To go along with the shoes, both brands team up for a vast capsule clothing collection, including two graphic tees and a tracksuit equipped with signature snake print, while the cotton hoodie and cotton sweatpants, as well as the Rain Half Zip jacket, feature co-branded SNS x New Balance artworks. To go along with the release, SNS will turn the SNS app into a retro mobile game console featuring a car racing game inspired by the campaign.
SNS New Balance 237 Blue Racer Release details
Additional photos of the SNS x New Balance 237 can be seen below, which will give you a closer look. A release will take place exclusively via the SNS app on June 11th. Sign-ups will start today, June 3rd, and close on June 10th. The retail price is $110.
SNS x New Balance 237 Blue Racer
Release Date: June 11, 2021
Style Code: MS237NS
Update (6/3): SNS unveils the New Balance 237 ‘Blue Racer’ collaboration that’s inspired by Blue Racer snakes. A release will take place exclusively via the SNS app on June 11th. Sign-ups will start today, June 3rd, and close on June 10th. The retail price is $110.