There’s more to sport than championships and team memorabilia. With a new “Just Do It” campaign at hand, Nike looks to inspire the participation of sport in countries like Turkey where the idea may not be as prevalent as other places in the world like the United States. In turn, a spark in the interest of sport amongst the community may help promote togetherness, a healthy lifestyle, positive views on various sports, and so forth.
Today Nike unveiled its new “Just Do It” campaign in Turkey. The film continues the narrative of the latest “Possibilities” campaign by showing the playful side of sport. In a country where sport participation is among the lowest in all of Europe, the campaign aims to inspire athletes at every level to start a real movement in the streets of Istanbul and around the country.
At the heart of the new campaign is a film featuring football players Burak Yılmaz and Didier Drogba; runner Gamze Bulut; volleyball player Naz Aydemir; and basketball players Engin Atsür and Birsel Vardalı. In the film, everyday athletes move fast and hard alongside the professional athletes to power a ‘human printing press’. As the athletes increase their physical effort, it increases the speed of the printing press. Their collective and incremental effort creates beautifully designed prints that show movement in a whole new way.