By all means, Nike SB is going all out with marketing behind the Nike SB P-Rod 7. Their latest efforts come with the debut of Skate Safari Tours, a “leading skateboard sightseeing expedition” that takes eager sightseers aboard a 7-hour tour through Los Angeles in search of  “skateboarders in their natural habitats”.

As highlighted in the video below, the world’s best tour guide, Dick McNichol (Blake Anderson), keeps folks entertained with his deranged antics while running into several Nike SB pro skaters like Paul Rodriguez, Gino Iannucci, Shane O’Neill, Theotis Beasley and Eric Koston.

Guys, this is hilarious! Check out the video below and head over to to learn more.