In early September at Nikeโs World Headquarters in Beaverton, Ore., nine players in the NBA and WNBAโs rookie and sophomore class arrived for a custom design session with NikeiD. The purpose was to design their opening-week kicks for the 2018-19 season, infused with whatever personalized flourish they wanted.
The timing couldn’t have been more serendipitous. The Association had decided just that week to loosen its rules on shoe colorways. Players are now allowed to wear shoes of any color, at any point during the year, pending the approval of a playerโs respective team.
Collin Sexton, Point Guard, Cleveland Cavaliers
NIKEiD KYRIE 4 ‘Different’
The rookieโs design is inspired by his parents, who always encouraged Sexton to find his own path. The first initial of both his mother and father appear on the tongue, and his jersey number is printed on the heel.
DeโAaron Fox, Point Guard, Sacramento Kings
NIKEiD KOBE AD ‘Mars’
For Fox, a planetarium visit in Sacramento launched a keen interest in the solar system. The Red Planet leads certain details of his customized KOBE AD, with crimson elements on the Swoosh, the heel and the eyelits (the navy base is taken from his hometown Houston Astros). The initials of Foxโs son, Kai, appear on the tongue.
Frank Ntilikina, Point Guard, New York Knicks
NIKEiD KD11 ‘France’
The Francophone rookie sports his national flag on his feet with a colorway inspired by La France. The flyknit blue meets white overlays and a speckled red-and-white outsole. Two personalized marks are printed on the heel, which, says Ntilikina, โin a lot of ways is the most difficult part of the process, because you want the perfect symbol or word.โ They are: FP, standing for Ntilikinaโs nickname, โFrench Prince,โ and MOAM, for โMan On A Mission.โ
Jayson Tatum, Small Forward, Boston Celtics
NIKEiD PG2 ‘Coloring Book’
This polychromatic colorway is inspired by the NBA sophomoreโs biggest fan: his 10-month-old son, Jayson Tatum, Jr., who goes by the nickname Deuce. โHeโs a little too young to be coloring, but if he could, this shoe is what it would look like,โ says Tatum. His sonโs initials appear on the inside of the tongue.
Jordan Bell, Power Forward, Golden State Warriors
NIKEiD PG2 ‘Long Beach’
Inspiration for Bellโs design crosses between NorCal and SoCal, with colors from his Golden State Warriors and personalized details from his hometown of Long Beach, Calif. Printed on the heel is 1995, Bellโs birth year.
Kyle Kuzma, Power Forward, Los Angeles Lakers
NIKEiD KOBE AD ‘Kuzz Kontrol’
The split-tone design switches between jet black on the medial side and Laker-inspired yellow on the lateral side.
Luka Donฤiฤ, Guard, Dallas Mavericks
NIKEiD KYRIE Low ‘Retro Glow’
The Slovenian rookie chose a glow-in-the-dark outsole, a green sockliner reminiscent of the Mavsโ retro base color, and his number 77 on the inside of the tongue. The reason why he chose number 77 for his first year in the League? His favorite number is 7, but unfortunately, it was already taken by a teammate.
Kelsey Mitchell, Point Guard, Indiana Fever
NIKEiD KYRIE Low ‘Cages’
The inspiration for Mitchellโs NikeiD design was a proving ground during her time at Ohio State โ a local outdoor basketball court that she calls โthe Cages,โ and a pivotal place in forming her identity as a young player. โMy twin sister and I would go out there and hoop all day against the guys,โ Mitchell says. โThe court used to be green, the three-point line and the key were red, and the middle of the court was black. All of those colors faded so much over time. When I was new at Ohio State, that court helped me find myself.โ
Kelsey Plum, Point Guard, Las Vegas Aces
NIKEiD Kyrie 4 ‘Fenerbahce’
Plumโs shoe honors the team colors of her off-season Turkish club. โLast time I went over there, I brought a bunch of my sneakers from home, which are a lot different than the shoes that are available for retail in that country,โ says Plum. โIn designing these shoes, I was thinking about what I could bring back to Turkey thatโs cool and different, but is still uniquely me.โ