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Who’s bad? Kevin Durant is bad. In collaboration with Wieden+Kennedy, Nike Basketball airs their new “The Baddest” campaign highlighting the proclaimed baddest player on the planet – Kevin Durant.

Having achieved MVP honors and more this past season Kevin Durant’s job is never done. While building up his OKC teammates and solidifying himself as one of the game’s best all-around players, this campaign celebrates KD and the new Nike KD VII (7).

Enjoy the official campaign video below and keep it here at Sneaker Files for more things Kevin Durant.

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