Jordan Tatum 4 “Green Glow” Releases October 2025

The Jordan Tatum 4 “Green Glow” releases on October 23, 2025, for $130. This marks the fourth signature shoe in Jayson Tatum’s partnership with Jordan Brand, debuting in NBA 2K26 before its physical release. The Green Glow/Black colorway covers most of the upper in vibrant green with black accents, creating a clear connection to the Boston Celtics’ team colors.

The Jordan Tatum 4 “Green Glow” arrives at a complicated moment as Jayson Tatum remains sidelined for the season due to injury. Despite Tatum’s absence from the court, Air Jordan Brand is moving forward with the fourth signature shoe in their partnership, featuring a colorway that matches the Boston Celtics jerseys with Green Glow covering most of the upper and black accents framing the design

The Tatum 4 evolves from the Tatum 3 with refined lines on both the upper and midsole, smoothing out the previous model’s design language while maintaining performance-focused construction.

NBA 2K26 Debut Strategy

Jordan Brand chose to reveal the Tatum 4 first in NBA 2K26 rather than through traditional marketing channels or social media announcements. This video game debut strategy reaches basketball fans who are already engaged with the sport in a digital space, creating awareness among the exact demographic most likely to buy Tatum’s signature shoes. Players can outfit their custom characters with the Tatum 4 in the game before the physical version releases, generating familiarity and desire for the real product.

The NBA 2K series has become a legitimate marketing platform for sneaker brands. Millions of players spend hours customizing their in-game avatars and care deeply about which shoes their characters wear. Jordan Brand recognized this years ago and now treats 2K debuts as major product launches rather than just licensing deals. Getting the Tatum 4 into the game before retail release creates a preview period where players can examine the shoe from all angles and see it in action during gameplay.

This approach also generates organic content from streamers and YouTube creators who make 2K videos. When they showcase the new Jordan Tatum 4 in their gameplay footage, it functions as free advertising to audiences who trust these content creators more than traditional ads. The October 23 physical release date gives roughly six months for the shoe to exist in the digital space first, assuming the game launched in spring 2025.

Green Glow Colorway and Celtics Connection

The Green Glow/Black color scheme directly references the Boston Celtics, where Tatum has played his entire NBA career since being drafted in 2017. The Celtics use Kelly green as their primary color, one of the most recognizable team colors in professional sports. Green Glow is Nike’s name for a bright, fluorescent green that glows under certain lighting conditions, creating a more modern, energetic take on the Celtics’ traditional green.

Using Green Glow instead of Kelly green shows Jordan Brand wants the shoe to feel contemporary rather than just copying the team uniform colors exactly. Green Glow has been used on various Nike and Jordan releases over the past decade, typically as an accent color rather than covering the entire upper. Applying it as the primary color on the Tatum 4 makes a bold visual statement that separates this colorway from standard team-themed releases.

Black accents frame the green and provide contrast that makes the shoe’s design lines more visible. Without black breaking up the green, the shoe would look like a single bright mass. The black likely appears on the Jumpman logo, heel counter, and possibly the midsole or outsole sections. This two-color approach keeps the shoe wearable beyond just game days while maintaining strong Celtics identity.

All About the Branding

The Jumpman logo sits on the lateral side of the Tatum 4, the outside part of the shoe that faces away from the other foot. This placement makes the logo highly visible during basketball movements—when players cut, jump, or pivot, the lateral side of their shoes becomes most prominent to spectators. Jordan Brand uses lateral Jumpman placement strategically to maximize brand visibility during televised games and highlight reels.

The bold Jumpman contrasts with the Green Glow base, likely appearing in black to match the accent color. Some signature shoes use oversized Jumpman logos to increase visual impact, while others keep the silhouette smaller and more subtle. The description of the logo as bold suggests it’s sized larger than standard, making it a focal point of the design rather than a minor detail.

Logo placement affects shoe aesthetics and brand recognition. The Jumpman silhouette is one of the most recognizable logos in sports, and proper placement ensures it’s seen clearly during play. For Tatum, whose scoring ability and highlight plays generate significant media coverage, having the Jumpman prominently displayed during his performances reinforces the connection between his on-court success and Jordan Brand.

Performance Features and Construction Details

The Tatum 4’s description emphasizes it as a performance-first design, meaning functionality drives aesthetic choices rather than style dictating construction. Performance-first basketball shoes prioritize court feel, traction, support, and cushioning over fashion-forward designs that might look good but compromise on-court effectiveness. This approach makes sense for Tatum’s signature line because he’s an active NBA player who needs footwear that performs at the highest level.

The refined upper likely uses engineered mesh or knit materials that vary in density across different zones. Tighter weaves in the midfoot provide lockdown and prevent the foot from sliding during cuts, while looser weaves in the forefoot and toe box allow natural flexion during push-off. This zoned construction has become standard in modern basketball shoes because it balances support with mobility better than uniform materials.

The midsole’s smoother lines suggest changes to the cushioning system or foam configuration. The Tatum 3 used specific cushioning technology that the Tatum 4 will likely evolve or upgrade. Jordan Brand signature shoes typically use Zoom Air, Formula 23 foam, or combinations of different cushioning systems. The Tatum 4’s midsole refinements could mean repositioned Zoom Air units, updated foam compounds, or changes to the plate system that provides torsional rigidity.

Traction patterns on the outsole determine grip during quick directional changes. The Tatum 4 will need multidirectional traction that works on both clean NBA courts and dusty outdoor surfaces since signature shoes get worn in various environments. The pattern likely uses geometric shapes arranged to catch the floor regardless of movement direction, a design principle that’s been refined over decades of basketball shoe development.

More Jordan Tatum 4 Releases

Release Date, Availability, and Price

The Jordan Tatum 4 “Green Glow” drops on October 23, 2025, with a retail price of $130. The shoe will be available through Nike.com, and major retailers including DSG, and Champs Sports. Jordan Brand’s specialty basketball stores and Nike’s physical retail locations will also carry the release, providing both online and in-store purchasing options. Scroll below for more photos for a detailed look.

Bottom Line

The Green Glow colorway is solid and will absolutely sell well to Boston Celtics fans who want a direct connection between Tatum’s signature shoe and their team’s colors. That said, I think there are better colorways coming. Debut releases for signature shoes often play it safe with team colors or neutral palettes to establish the model, but the really interesting colorways usually drop later in the cycle once Jordan Brand has more freedom to experiment.

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