The Joe Freshgoods x New Balance 990v4 “1998” Pack is a new collaboration between the brand and the Chicago native that will be released for the Holiday 2023 season.

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Chicagoโs own Joe Freshgoods will connect with New Balance once again, this time around, they will create a unique iteration of the New Balance 990v4 Made in USA. The shoes are expected to arrive during the Holiday 2023 season.
Previewing the 990v4 himself, inspiration for the shoes from the XXL photoshoot featured DMX, Jay-Z, and Ja Rule, the original Murder Inc. members. Like the photoshoot, the shoes will feature shades of Black, White, and Grey.
Unlike past collaborations from Joe Freshgoods, this New Balance 990v4 features a monochromatic look, dressed in Black and White. Constructed with the usual suede, mesh, and leather for a premium build. JFG branding adorns the lateral heel instead of the signature 990 logo. Other details include the signature ENCAP midsole dressed in Black with the same shade across the rubber outsole.
Joe Freshgoods New Balance 990v4 Release Date
The Joe Freshgoods x New Balance 990v4 Made in USA “1998” Pack will be released via Joe Freshgoodโs website and online at NewBalance.com on December 22nd, 2023. The retail price is $250 each. Once we have more information, we will make sure to update you. Check out a few more photos below for a better look.
Visit our Sneaker Release Dates page for more upcoming drops from the brand.
Where to Buy
New Balance – December 22nd, 2023
Joe Freshgoods x New Balance 990v4 1998 โIntroโ
Color: White/Black-Grey
Release Date: December 15, 2023 – JFG
Release Date: December 22, 2023 – Global
Style Code: U990JR4
Price: $250

Joe Freshgoods x New Balance 990v4 1998 โOutroโ
Color: Black/White-Grey
Release Date: December 15, 2023 – JFG
Release Date: December 22, 2023 – Global
Style Code: U990JS4
Price: $250

Joe Freshgoods x New Balance 990v4 1998 โKeisha Blueโ
Color: Keisha Blue/Black
Release Date: December 15, 2023 – JFG
Style Code: U990JO4
Price: $250

Update (12/12): The Joe Freshgoods x New Balance 990v4 โ1998โ collection raffle is now open. Sizes range between menโs 5/womenโs 5.5 to menโs 15/womenโs 16.5. The โKeisha Blueโ iteration will be exclusively available for in-store pick-up in Chicago. The retail price is $225 each.
The raffle ends on Friday, December 15, 2023. To enter, click here.







Update (12/6): Here are official photos of the โIntroโ and โOutroโ colorways.












Update (11/27): Joe Freshgoods just unveiled his New Balance 990v4 โ1998โ collection. Each pair is inspired by the film Billy, by Hype Williams. A total of three pairs will be released, known as Outro, Intro, and Keisha Blue.









Frequently Asked Questions
The Joe Freshgoods x New Balance 990v4 “1998” will be released on December 22, 2023.
The retail price is $250.
The shoes will be available on New Balance’s and Joe Freshgoods website.
