adidas Skateboarding in collaboration with global adidas team rider Jamal Smith reimagines the ‘90s classic Adimatic silhouette. Co-designed by Smith—famed inventor of the ‘Tornado Spin’—the model draws inspiration from hip-hop production, sample loops, and his personal affinity for doing tricks involving 360 spins.
“I’m insanely grateful to be a part of the Three Stripes family. I never thought I’d get the opportunity to work with adidas,” says Jamal Smith. “The Adimatic launch makes me feel a mixture of emotions—I’m extremely appreciative and dumbfounded. It means the world to me, for real. I already had the colorway and idea in my head for years. Definitely going to be skating this model for a minute and I hope the rest of the world enjoys it, too.”
Under Smith’s creative vision, the *Adimatic by Jamal Smith* arrives in tonal suede overlays for durability atop a Black midsole that features its distinctive zig-zag patterns. Rounding out the footwear’s design is a Gum outsole for added grip and protection against abrasion, an ortholite sockliner for increased comfort, and nubuck stripes in vibrant Orange.
The rider-led partnership pays homage to the heritage of Philly skateboarding and aims to uplift the current community that pulls inspiration from the past to create the future.
You can expect the Jamal Smith x adidas Adimatic to release at select retailers and adidas.com on May 14th. The retail price is $100.
Release date: May 14, 2022