For the upcoming Fall 2013 season, Converse will team up with Hudson’s Bay Company – a world-renowned heritage brand and maker of the classic multi-stripe blanket – to render the Hudson’s Bay Company x Converse Jack Purcell Collection featuring
Today, Converse Inc. debuts its Fall 2013 Converse Hudson’s Bay Company Jack Purcell sneaker collection. Designed in collaboration with Canada’s premium retailer, Hudson’s Bay, this collection merges the worldly heritage of the iconic Hudson’s Bay multi-stripe blanket with the equally iconic Jack Purcell sneaker, executed in the brand’s primary signature colors. For the first time ever, the actual woolen blanket is used in these one-of-a-kind styles for Fall 2013.
Available in the Converse unisex Jack Purcell, Duck Boot and women’s Helen silhouettes, each style embodies the Hudson’s Bay Company wool point blanket stripes, features threaded stitching and antique brass eyelets, and includes the Jack Purcell and Hudson’s Bay logos on the foot bed. These silhouettes also carry an official “Seal of Quality” maintaining the authenticity of Hudson’s Bay Company. Additionally, the Jack Purcell Duck features a leather collar and heel stay, as well as embroidery on the tongue of the shoe, generating an elevated style that merges these two iconic worlds.
Hudson’s Bay Company, founded in 1670 is North America’s longest continually operated company and one of the oldest in the world. For more than two centuries, the Hudson’s Bay Company point blanket has been a familiar staple in Canada and across the world. Mirroring the execution of the blanket, the wool used on the sneakers is dyed before it is spun, then air and sun dried to brighten the colors. The signature multistripe pattern features four traditional colors popularized in the 18th century.
The Converse Hudson’s Bay Company Jack Purcell sneaker collection will be available for purchase at Hudson’s Bay Stores for a suggested retail price of $120-140 starting Sept. 1.