adidas strengthens its commitment to tackling plastic waste with the reveal of Futurecraft.Loop – a 100% recyclable performance running shoe.
This pair is 100% recyclable performance running shoe and the best part is that once they come to the end of their first life and are returned to adidas – they are washed, ground to pellets and melted into material for components for a new pair.
“Futurecraft.Loop is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away,” said Eric Liedtke, Executive Board Member at adidas, responsible for Global Brands.
adidas Futurecraft.Loop Release Details
The adidas Futurecraft.Loop will be first introduced via a beta program that will include 200 creators from big cities throughout the globe. A wider release will then take place to the public during Spring and Summer 2021. Below you can check out more images which will provide you with a closer look.
