College is a place and term often associated with rigorous coursework, raging parties, NCAA national championships, and of course, sneakers. Perhaps your college or university doesn’t quite fit this description, but for a group of students at the University of Connecticut, it sure does!
Sneak Technique – a student-run fashion and retail organization located on the Storrs campus – hosted its first annual “Sneaker Swap” back on April 23rd. The event, sponsored by Finish Line, welcomed sneaker donations and rendered all of its proceeds to Kicks For Africa, a registered non-profit organization where the goal is to provide footwear for impoverished kids in Africa. And unlike other sneaker shows, this event was absolutely free as a way to give back to the sneaker community and provide sneaker lovers with a fresh forum to share their passion for kicks.
The Sneaker Swap brought out many CT and tri-state area “sneakerheads”, local-area boutique’s including Stash House Boutique, custom sneaker designers like Mache of Mache Customs, clothing vendors, students, and more. What also served as a surprise to the campus community was the addition of live performances and free food. There’s only one question that remains: what would a sneaker event be without “heat”? Oh, don’t worry, there was plenty of buying, selling, and trading of the latest and most sought after sneakers during this day as well.
Being the first event of its kind at UConn, Sneak Technique, a group also founded back during Spring 2010, looks to continue building upon the success of this year’s “Sneaker Swap” with more events heading into the new semester. Look for more to heat up with these cool kids from UConn in the near future!