Nike Introduces the New Nike Hyper Elite Basketball Crew Sock

What has been around for decades, who would’ve ever imagined socks evolving into what are today. From fashion to performance, socks are an essential piece to every wardrobe – they can make or break the outfit.

First introduced back in 2008, Nike has taken the “Elite” sock are tailored it to today’s basketball and style standards in so many ways. Just think, you’re probably wearing a pair right now! With the introduction of its latest style, the “Hyper Elite”, the possibilities are endless.

The earliest socks can be traced back to the 8th century with the word sock derived from the Latin word soccus, meaning “a light, low-heeled shoe”. Socks have come a long way since the 8th century, and in particular, basketball socks have evolved tremendously since the game of basketball was first introduced in 1891. Today, socks are used as self-expression both on and off the court. From pick-up games to press conferences, today’s basketball players make sure their sock game is as fresh as their kicks.

To celebrate the new Nike Hyper Elite Basketball Crew Socks, basketball stars James Harden and Nneka Ogwumike discuss why proper sock etiquette is paramount to success on the court in the first 2 videos in the sock etiquette series. The 3 additional sock etiquette videos will be revealed Tuesday, October 22 through Thursday, October 24.

James and Nneka’s sock etiquette guide:

1. Dress from the Bottom Up

2. Comfort is key

3. Watch Your Weight

4. Practice Good Posture

5. Rules of Matching

Nike Hyper Elite Basketball Crew Socks

Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.

Product Benefits:

• Dri-FIT fabric to wick sweat away and help keep you dry and comfortable
• Compression fit at midfoot for stability and to help keep cushioning in place
• Strategically placed, multi-density cushioning for dynamic impact protection
• Left/right specific for enhanced fit
• Reinforced heel and toe for enhanced durability

The Nike Hyper Elite Basketball Crew Socks are available on nike.com.

via Nike