You payed how much?! Really, how much did you pay for your last pair of Air Jordan 1 retros? As you think about that, we’ve come across some pretty interesting data that hints at the actual numbers that go into producing one of today’s hottest retros.
As pictured in the image above, an Air Jordan 1 retro costs $16.25 to produce with materials costing around $10.75, $2.43 for labor, overhead at $2.10, and a factory profit which rings in at $0.97. Of course there are other factors that may influence the final cost, however, these numbers aren’t too far from the truth! Now just think, you probably pay between $125 and $140 for each AJ1 – that’s an $108.75-$123.75 profit margin in the pockets of Nike, Jordan Brand, and MJ.
Does that change your perspective on things, or are you unaffected by the realities of it all? Sound off in the comments below and keep it here at Sneaker Files for more.
via hk-kicks
So why not make them $50.00??
Shoes are pinche garbage.
That does not include marketing and advertising cost which is more than the production cost
But you don’t understand that they have to make enough to pay jordan, their designers, transport to the u.s., there’s other factors its not straight profit of 100 $.
Try living in Aus where the jordans are 220+
Fk shoe companies and there inflated prices they could at least make them with better long lasting material
Chingao vato. Nike cost to much for garbage as shoe making.
They look like they cost $17 & should sell them at Ross!
200 ain’t shit.
Wow.
Fools getting shot for $20 shoes!!!lol…THATS GREAT
How about transportation cost, marketing cost?
Jordans are so fucking wack.
They not even real leather !!
Kats gettin killed over J’s !!
Until I can make them myself I’ll just have to deal with it or stop buying them
Rape
Does it matter? We are still buying them…..
If u got it spend it and if u like buy it people act like they don’t spend more money on other stupid shit…smh
Also retailers pay cost for them. Usually half price. So on a $125 pair of shoes nike probably makes $30 after production costs, etc. Still a healthy profit.
Yall r wack.. shit my jz r off the hook.. i have several pairs of jz n not one pair have ever tore up
Brandon Scaggs
Miguel Geraldo Galvan I told your mom the same thing after I paid her to lick my asshole bitch
Last pair cost me 140
u sure this is the real thing from the main sources? =)
u guys sure this is the real thing from the main sources?
I make Jordans in my own sweatshop basement using my little brothers and sisters as workers. Selling for $50 each, hit me up.
Are you guys believe this is official source? stop fuckin comment like a frog on the well
Personally, I could care less because the mark up on my weed is just about as high. Pun intended.
Vincent Cordova look there you go lol
Tagilima Tuiloma, Johnny Aquino, Sililo Bird, Maygon Mathews
Ashamed of myself
sad thing is they were 65 bucks when they first dropped
I wanna see the production cost for those ugly ass yeebies or yeezies and why fools paying 5 gs for ugly ass kicks.
now dont you feel dumb
Nope Vincent Cordova
cost same as pair of payless shoes lol
Everything in fashion is like this. How dumb are you fucks.
There is also distribution cost and plenty of other costs beyond production…..
The 1s are not comfortable at all
Latrice Annette
Smh…And those are your shoes Deron.
Jordan 1 cost $16…. Lol! Wow…..and we pay $150….
Right
These numbers aren’t real. They leave out shipping advertising design work and the retailers profit. So basically this is just bogus
So what?? Are you stopping buying jordans and wearing any cheap shoes??
Time to start wearing those Starbury’s and Shaq’s Deron!lol
Bwahaha…
Keepin it real SF! I like that. So true.
About time you show these idiots who allow nike to bend them over and resellers to put it in them!
fake
John Christopher Prado but their dope thoo
Serge Efap do an article! That people spend so much and the actual cost lol
Julian Heisenberg Iribe
I was all up bout giving nikes products up bt its everywhere too so i started my kick addiction again
Pontus Mirahmadi
Damn time to go to Payless for some fresh air walks for 20
Stephen Perez
Lmc if your not Fb Famous then Follow me ill make you One
Wow
crazy
Damn they winning
Only in America manufactured in China
Yet we pay ten times that
the 1’s have always been ugly tho lol no wonder they cost that much to make
100 % true ? the source ?
U should see the real prices no more than $35 dollars a pair ppl paid up2 $200 per pair lol
And we are stupid enough to be obsessed with them
This isn’t a surprise to me its been like this varies of years ! People to foolish to realize,their spending 180 or more on a shoe that does have any value. It’s the name that making the profit.
Wow
Jordan’s cut 50 usd per pair
Damn real shit…
Cassidy Winchester HAHAHAHA !!!!
788php WOAH !!!
damn…
Damn thats crazy
Only problem is if you make them cheap everyone would have them then they wouldn’t be exclusive.
We pay $220-$240 down here in Australia which is just fucking bullshit!
What about advertising and marketing?
Let’s all bend over for nike so they can fuck us with their prices, I know I’ve paid top dollar for their kickz but no ones forcing us to buy them, just thank Tinker Hatfield that they usually look dope I prefer Jordan 4s & 5s over most other Js
I’m pretty sure it’s the same way wit all the other shoes…
Alec Baclet Kiet Vo ……
Joseph Lobo lol
Wow
That is straight up crazy and yet ppl get shot over Js
fuck that im making my own shit!!! ill buy the material!!!
I like em’, but so glad I don’t buy them!
why is this even a surprise? of course you are paying the brand.
I always try to catch em on sale
Still copp em even if they cost $2 to make…
If they look hot im getting em
Keanu Hindap
What is everyone crying about? Y’all are stiiill going to buy them.
this happens for any shoe in the world… advertisment, distribution and design is not for free.
thats how you make money
Johnny Alvarez Michael Alvarez
unless you buy them from a nike outlet all that profit aint nikes because i doubt footlocker or what ever other shop is making no profit id say they buy them wholesale at 30+ dollars and for some reason i doubt the material for 1 shoe costs 10 dollars id say its a lot less
Fuck Nike.
Wonder how much the materials in foams cost…
Don’t buy them if u don’t want to. I’m buying them cause I can. It’s like that for everything. People
Gotta make profit.
This is deceiving they are made in third world countries to keep the prices down if they were made in America they’d cost 5 times as much. Making them in places like Mexico and Vietnam benefits there local economies. However the profits made by Nike etc are outrageous.
China FLOURISHING!
Respect the hussle !!
Erick Medrano
Juan Cerda fuckin bullshit lol
Joary Nantenaina Thaina
That’s with all clothes. And shoes. Or anything else that you buy.
MJ: $20, Nike: $100
Shit we got screwed! Lol
It’s like that with everything we buy or consume. Are we going to walk around naked and hungry? Supply and demand.
Cell phones the same to lol
You guys just mess up with production cost while not realize how much they pay for branding, advertising, promoting, designing and so much fucking stuff to force us to buy them. that’s called marketing cost!
@ken chan, nike:100, MJ:5. If it was 100/20, that would be a 20% cut. You let me down mr chan
@Aaron Whosoever Carthigasuย Last time I have seen advertising for J’s was more than 15 years a go. They don’t need to advertise or market, all pairs will be copped in hours, that is the hype we created as consumers.
Ouch!!
What it didn’t say is the price to ship them to the shipping docks in the country they were made in.. the price to send them here whether it be plane or boat.. and the import fee that the government has on them… the price to transport them to the stores. And most importantly to pay the sales associates at the stores… if youre going to try and throw these conpanies under the fucking bus… do the god damn shit right!!!!!!!!!!!!!!
i guess we obsessed because of the history behind the shoe
MJ makes 5% off every pair of Jordans sold. Makes an average of $100,000,000.00 a year.
Ang ganda naman
Geno Tรตuch
Handcrafted LOUI shades though
incredible margin profit, MJ rulz!!!
…”The feeling of sliding your feet into a new pair of J’s…Priceless.”
$2.43…come on
No one has come to my house with a gun making me buy them. I buy them because I want and because I can.
Crazy. Still buyin em lol
w. t. f! in Kenya we pay like twenty-five times that amount..
@sneakerfiles get your shit right before you post stiff like this? What point are you trying to make? And yes…. When you caculate stuff like that please make sure it’s complete. Where are the in and export duties that the governments take, the taxes that the same governments take, the shipping costs, insurances, storage costs, transportation costst to get then to your fav shop, then add the rent and other costs a shop owner is paying and go on…. Lame ass post
Ooooh marcel van den heuvel , ita only one. Oppinion lad chill
If you factor all that, it wouldn’t cost more than a couple more dollars per shoe
Sophie Bryant
Manon Da Silva
And we pay $160+ -____-
If you were born in the 90’s you can fall back… & if you’re privileged enough to to see the gawd play in em & grab some pairs… Salute. Enough of the fuckery.
If you don’t like em dont buy emm simple as that. If u gotta ask the price that means u probably can’t afford em player. I like rocking Cadillacs on my feet so if u like riding in the hoopdy then that’s on you bruh . Step yo game up
So whats your point? I guess all your fans / followers are still happy to get a pair and rock them with pride? Why are you trying to spoil our fun? :-)
Its like U want a fine bitch wearing gucci?? Or wait u probably want the fattty sittin in McDonalds right?
Ah ha haaa listen to derrick petersen ….. Player , i wouldn’t wear these for a fuckin bet !!!!
And this means what? Look at the cost of have the items you wear, whether shoes, clothing, etc. Mostly all of it is manufactured in 3rd world countries. It’s business! If you don’t like, make your own shoes or just don’t buy Jordan shoes. It’s as simple as that……..there are much bigger issues in the world than worrying about sneaker manufacturers………..
Thats cus u already lost the bet… u must like the fat bitch I take.. im not mad at u bro if u can’t affkrd then u cant afford maybe u should dislike the page this is on player
Thats why some people buy reps if you can get the same quality. hehe
SvEn JO daaaaa….-.-
People need to stop crying. Don’t buy them. Easy as that. It’s business 101 out source factory/bulk production = low production cost. Trying making 1 pair of shoes in the US with the same material bought would cost you more than $40-50… That’s why no one does production in the US anymore
Mofuckers line or die for a pairs of jordans I understand what u saying , these white mofo who dont know our struggle always wanna be down y’all whites people never understand.
Its a shame that Nike that do a no profit day one day a year.
Thats f- up!!!! But f- it, there is no other shoe like Jordan’s…they are the best to surface the face of this planet… I kno the game cold but thats how it is.!!!!
A simple Air Jordan 1 without any Nike Logo or anything that has “Nike” in the shoe will only cost that much. The reason why it costs expensive is due to copyright and distribution.
U forgot jordens cut
Jasmyne Woods this shit…
Yep there you have it!
Fact$. Itz all hu$tle profit.160-200$$
ugly anyway
Holy shit!!! Paul Dirienzo Dave Di Rienzo
We dnt pay fa da fukkn materials we pay fa da name
are you really supprised!? and its not aย profit margin of $115. You have your retailer who pays about half of the price between $125-140. So for nike thats about $40-50 if you didnt buy it from nike.com then it really is a a high margin
Ska vi รถppna en sneaker fabrik Anthony Skaff?
Lol
Worn by Michael Jordan:$200.00
If everyone bitched over cost v price…nobldy would wear anything expensive…how you much you think that gucci belt cost to make or then true religion jeans?im sure youd be pissed about that too…
smh
Jordan got money can’t knock his hustle
Jordan Peek
carotte
Marcos Lopez
What the fuck I paid 160
Can’t worry about the next mans money stay focused on your own…
Footlocker turns around and sell them for $120…….
Point???
Damn, I’d be lying if I said I didn’t think about those sweat shops though. The people slaving all day for cents on the dollar to make shoes we spend hundreds on.
everyone should take a sobering look at this!
Jordan already got paid, he signed a contract for his name, he wont get paid again untill another contract is signed, just like Lebron, they gave him 100m b4 he stepped on the court to use his name!!! They dont get paid by each shoe that is sold!!!!
Its the middle man who is doin the taxin!!!! Foot locker, champs, Finnish line, ect.!!!! The stores make at least 100.00$ a shoe!!!! But every middle man can get cut out!!!!lol
Without retailers, jordans are worth 60-80$ depending on material!!!!lol
People seem to forget leather aint cheap!!!!!
Rio Yonathan Steffan Farrel
New Slave
da heck… =.=
And yet you idiots still pay $175 plus tax or reseller prices
And they go for 180$ that bums me out
Athletes get royalties. So yea they do get paid from each shoe that is sold.
nike sweatshop
wow
Stop bitching and step your money game up. ..
Then don’t buy them! If Payless is your price range then buy all means shop til U drop
No they dont!!!!!
Musicians get royalties dummy bcuz they actually produce and come up with product!!!!! Atheletes get paid for their name!!!!! MARKETTINg!!!!!
Same for European countries..
I dont pay dat price bcuz my old AAU coach is a nike sponsor!!!! To bad yall was bad athletes!!!!!
The sneakerblogs do the advertising, protoming and hyping.. Nike just has to release 1 damn picture and the internet goes crazy..
I feel like wereing mandals now Matt Paraiso
Yall payin for fake jordans anyways, bcuz none are original, they are not made the same!!!!! Bcuz if u got the first space jams in 2000 and then got them when they came back out you’ll kno that it was a totally different shoe!!!!! ROOKIES!!!!!
if you can buy a $150-$200 sneaker no problem this prolly aint a big deal to you. if you one of the ones that save up and bust your ass just to buy a $150-$200 sneaker you prolly mad as hell when you seen this lol.
Shut-up & take my $…
Yes, it is. but it’s not easy to get the brand to the top and that’s how they make up the price expensive. As an overall image (not only for one model of shoes), it pays a lot for sponsoring, brand building, developing etc. it takes time to be world famous brand. not easy
This Alex dude is retarded. How the fuck ar we buying fake shoes? If we bought the OGs and bought the same shoes after they retro them, they’re called “RETROS”
where demands meet supply. fair enough
Logos n sponors r the money rapist here
Zach Pectol
Alex must read at a 2nd grade reading level!!!!! Damn idiot! !!!!!
This why I like Sneaker Files both sides of the spectrum
#overpriced
Smh bro Stefan McLaurin
My heart….dead Cheyenne
But Ya’lln would pay $215 for some LeBron
Yet sales for hundred or more…
Damn 97 cent??? That factory gotta be pumping!
THEN MOVE
Basic Supply and Demand… Make only a few… So people line up to purchase them… Charge what you want at retail…. Why cause we gone buy’em anyway… It’s the “American Way”….
So people wait for hours and possibly get killed over shoes worth $16.25? I’ll never ย understand you guys.
Well you know how much I pay…?
Yea… shut up
I wish Jordans were that much
America cattle consumer tax: $134
And with all that profit Jordan brand still ain’t a billion dollar company!!
If Jordans cost $17 no one would buy em!! Nobody!!
y te la espetan en cuanto ???? like casi 300 ???? thats what yeezus talks about
And we buy them for a way more expensive price. I know they need to make a profit but.
This is true with all popular products
But if you buy them, you too…can be an NBA legend.
Doesn’t include the millions spent on advertising, paying MJ, corporate employees cost , etc etc
Athletes don’t get paid for every shoe that’s sold, they sign a contract before making the shoe and of course it’s a big amount of money but nothing compared to the revenue that the company gets out of the sales.
Certainly there are other finances left out but what’s really annoying to any seasoned sneaker person- the quality of each shoe is declining yet the price of the shoe is (without real reason) getting jacked up. They don’t care. WE should.
I wish
Bruh…. Chris Winston
wow!
This goes for pretty much all shoes when you think about it Tyler C Stevens
STill tho
What most people are missing in this whole post is astonishing. Lol You can tell how most of you are inside by your comments and what I’m seeing is sad. You call yourselves human and you didn’t even pay attention to the fact that the materials cost more than the labor (people). This is a one of the worst things I’ve seen from Nike besides the quality of Jordans today. How in the fuck do you pay more for materials than you do the people who make your product? I’ve been in management for years and my most costly expense has always been payroll. How can you support a brand that just gave you proof of sweatshop labor with this breakdown of how much it cost to make a pair of shoes. Nike is full of racist white people that care nothing about people and everything about money. This shit is fucked up! Jordan Brand will leave Nike I see that coming. It’s a new day and Black people are waking up to the bullshit Nike is full of bullshit. 2.50 really? Fuck out of here! Everyone that has a job should be offended because what’s stopping this shit from happening to you? Oh wait…
Banned’s will make her dance!
croc gang??
This is why I don’t buy 1s
WTF
retail for $140 and about 150 with tax in florida
RapFreak Next
Remember when we were talking about this Sachin Samaroo
Spencer Poon
Lol
Michael
Ridiculous!!!!!!
John Tenorio
Let’s get some retros!!
jordans are way too hyped
Shiiiiiit
George Janenko
Saw this before.
It ain’t worth all that
That’s why you cut the middleman buy bulk on wholesale from the right manufacturer and triple the price because people will pay the cost for popular brand names its what society is based on who has the most expensive cars clothes shoes its what the media projects to the people for high dollar markets its call getting pimped by a buisness. Its what NIKE does and has been doing for years using famous athletes to advertise and consume the youth as well as adults for generations.
Something is worth what someone will pay you for it. Don’t hate Nike because they charge so much stop buying their shoes. Lol real likely
And add warehousing, shipping, distribution, advertising, design, profits (Brand & seller) and more. It doesn’t tell the whole story. Jordan V’s all day.
Terrible because we pay 100 times that price
Thats it im going to stop by the Jordan factory when i go to china
Correct me if im wrong but I bet if people were not to buy Jordan’s Nikes for one whole year they would drop prices asap
On who!!!!!!
Why the fuck r they 80 bucks?
Love Jordans but this is reason I don’t buy. This world needs to get away from the greed. Its sad, main reasons economy is in the shape it is in.
lol That’s the gimmick, we oay so much for them although they cost so little to make.. So in the end when you buy a pair of Nikes your getting fucked.. I mean they are the best so you still get them, but yeah it’s messed up..
This is why I buy replicas…
happy im not a Jordan sneaker head lol no thanks jordan
De’Vonte, you pay $1,600 for shoes!?
That’s business for you. It costs less than 15% of the retail price to make the shoe. That’s how business works. But the cost of Labor is just ridiculous. Business is business, but a human is a human and they make so much money that paying these workers at least $10 wouldn’t hurt them at all. I mean I love shoes but social awareness is important.
The last pair of Jays I bought from retailers were my Bred 4s and before those were my Old Royal 10s, I just try my luck on FB groups and eBay I’m staying away from supporting JB. I mean it doesn’t make a difference but at least you’re not contributing directly to their financial gain.
William Lin
I’m an economics major and as much as you want to believe that foreign workers are underpaid, they aren’t. granted from a proportion of their wages to profits earned, yeah they get the shaft. but large companies moving production facilities overseas actually helps increase median incomes and standard of living for host underdeveloped and developing nations. Much of America screams for “Made in the USA” tags, but if that were the case, we would be spending much more on everything. International trade is a two way beneficial exchange. Nike/Jordan only charges those prices because they can. If demand was less for retros, then well prices would be too.
Lana Wyane LOOOOL