While watching TV today you may have seen a commercial with Deron Williams, Kevin Durant, Brandon Roy and Rudy Gay.  These commercials are brought to you by Nike and Footlocker who showcase young and talented ballers who endorse Nike’s Blue Chip. Special make-ups of Nike’s basketball sneaker have been designed for this group and each is tailored to the team’s colors signature details including nicknames and logos. The commercials share past basketball experiences from Deron, Kevin, Brandon and Rudy and are airing now.

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Crafted by Nike Basketball Senior Designer Leo Chang the Nike Bluechip is among the team-oriented options available for the ’08-’09 hoops season. The model has been released in a bevy of color schemes suitable for any high school, but now, we’re beginning to see player exclusive joints drops at Footlocker’s monopolized House of Hoops.

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