Philadelphia’s Villa decided to handle their release of the Nike Air Yeezy 2 a little bit differently than most sneaker spots.
More than 20,000 people tried to enter, but only 150 people were chosen for VILLA’s Yeezy 2 Scavenger Hunt in Philadelphia, PA. Instead of camping out for a week for the sneakers, VILLA treated its customers to a fun experience and a test of skill, brains, and fitness to earn a chance to buy the most anticipated sneaker of the year. Watch the twists, turns, emotion, panic, and exhilaration. DJ Clark Kent made a guest appearance and spun later that night at the release party at VILLA’s Broad and Thompson store location. Check out VILLA at www.ruvilla.com; www.facebook.com/villa; or www.twitter.com/ruvilla