Video: Nike House of Innovation at Selfridges – July 2012

Video: Nike House of Innovation at Selfridges – July 2012

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Nike and Selfridges present a video look at their collaborative House of Innovation.

We’re marking a summer of sport with the NIKE House of Innovation at Selfridges, a stunning experiential retail space designed for today’s style savvy, digitally connected athlete. See what happened at the launch party as guests enjoyed a DJ set from Nero, explored the interactive zones and got physical with the Nike+ challenges,

Find out more: http://bit.ly/NR3fnL
Shop the House of Innovation online now: http://bit.ly/LuHfjd