Video: Nike Flyknit Collective Milan – Challenge 2

Video: Nike Flyknit Collective Milan – Challenge 2

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“Challenge 2 of the Flyknit Collective project saw Carlo Antonelli, editor in chief of Wired Magazine, briefing the young designers who answered NIKE’s call.

Today it was all about Sustainability. Participants were asked to design and possibly prototype something unexpected that would sustain things from above.

Joined by renowned architect Italo Rota, Carlo Antonelli gave another dimension to the challenge, encouraging the audience to think out of the box and walk the streets of the City ‘as walking is a great innovation for thinking’.”