As our prayers for an NBA season might have finally been answered as tentative NBA deal in currently underway, Nike continues its Basketball Never Stops campaign with its latest commercial featuring Oklahoma City Thunder superstar Kevin Durant.
With legendary vocalist Sam Cooke’s “Good Times” playing in the background, the warm minute-long spot documents Kevin Durant making stops along the streets of Oklahoma City to visit the locals and shoot hoops under the dim street lights. From a local senior center to a church, Durant shows his character and love for the game on and off the court in his signature apparel and Nike Zoom KD IV sneakers. Aside from going one-on-one with rapper J.Cole, Durant also walks away with a good home cooked meal from the people of the community.
Check out Kevin Durant in Paint the Town and remember, Basketball Never Stops.