Video: Ben Shaffer – Flyknit Technology and Nike Innovation

Video: Ben Shaffer – Flyknit Technology and Nike Innovation

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Ben Shaffer, Studio Director at Nike’s Innovation Kitchen, introduces the core principles of Nike Flyknit technology: Lightness, Performance, Formfitting and Sustainability.

“Our goal with Nike Flyknit was to create the ultimate performing product for running. We tested the shoes with marathon runners and got the feedback from them. They all told us they want the comfort of a sock with the performance of the best running shoe. That’s what we have created with Nike Flyknit.”  –  Nike Flyknit Designer and Studio Director from the Innovation Kitchen Ben Shaffer takes us through the inspiration and innovation of Nike Flyknit.