The Origin of the Air Jordan “Fear” Pack

The Origin of the Air Jordan “Fear” Pack

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The Origin of the Air Jordan Fear Pack

With the release of the Air Jordan “Fear Pack” scheduled for this weekend, the folks over at Jordan Brand fully intend to evoke the same feelings of fear that MJ instilled in his opponents on the court on retail shelves this Saturday. Aside from the threatening colorways that the trio of kicks sports, the insole don a rather profound message from MJ himself which are pulled from the Jordan Brand “Look me in the eyes” ad from their Be Legendary campaign from 2008. Check out the pics we have provided below and be sure check out the video to learn more about what MJ’s true fear is and how it became his motivation to both succeed and surpass his very own expectations.

The Origin of the Air Jordan Fear Pack

The Origin of the Air Jordan Fear Pack

Photos via thesmokingsection/wishatl