Good Deals All Around: UNDRCRWN Sample Sale!
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Undrcrwn Commands and Creates with adidas!
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For the third year in a row, Philly-based lifestyle clothing troupe UNDRCRWN linked up with adidas REMIX to creatively reinvigorate the Three Stripes most coveted high-performance hoop product. In past years, the collaboration has yielded a five-shoe African- inspired “It Takes 5ive” campaign and shamelessly bold, iridescent version (Appropriately titled the “Just Ice Lightswitch Low”–Thanks K!) of the TS Lightswitch Low. For 2008-09, the partnership is coupling ‘Crwn’s “Brand for Champions” motif with Adi’s Team Signature Create & Command Series to create three shoes befitting the winners of the world. Specifically, the companies reworked the TS Commander Mid, TS Creator Mid, and TS Creator Low. I recently got the chance to sit down with folks from both camps and receive a behind-the-scenes look at the production and inspiration behind each model. Read on…
Going into the interview, I was interested in learning more about how each shoe was produced. With the atypical materials, concepts and marketing involved, I figured ongoing circumspection was necessary to properly execute such a unique project. Brian from the adidas Portland offices explains, “The original concepts for the shoes start 18 months out.” From there, changes in materials are meted out by the brand’s marketing department and Undrcrwn. UNDRCRWN founder and head designer Dustin Canalin explains, “It’s hard to market sometimes because the shoes are always being changed. But that’s the great thing about our projects with adidas—they keep us involved in every step of the process.”
With a skilled production squad backing the project, the brands centralized their efforts on developing product that was reflective of a “winning” attitude on and off the courts. UNDRCRWN Public Relations Manager Tracy Royal explains via stock e-mail, “UNDRCRWN is the Brand for Champions. When you win and nobody believes you could do it; that is what UNDRCRWN stands for.” Each shoe in the series employs a different approach in evoking a feeling of victory.
Undrcrwn x Adidas TS Commander – “Gucci”
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Undrcrwn and Adidas have teamed up many times in the past and have always yielded an interesting sneaker that possesses the best of both brands. This Adidas TS Commander does not break that mold and will surely make Adidas and Undrcrwn’s relationship continue. This collaboration uses the very popular colorway of dark green and red to contrast the simple black and white accents. Featuring a green upper, unique red laces, a red stripe on the green strap, and a multicolored midsole, this colorway will surely make you stand out in a crowd. Undrcrwn has put their own personal touch on this sneaker by including their logo on the outer heel and shiny gold lace locks bearing the words, Undr and Crwn. Expect to see these at your local Adidas retailers sometime very soon. Via Kenlu.
UNDRCRWN x adidas Remix TS Creator
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UNDCRWN and adidas are brought together yet again to collaborate on the TS Creator. UNDCRWN and adidas have exhibited several projects and their latest yields this TS Creator outfitted with a black, silver and gold color-way to go along with the Championship motif. An embossed ring pattern appears on the sides while large gold rings can be found around the ankle. Lastly, a championship ring is highlighted upon the black upper. Via Kenlu.
