As the NBA pre-season approaches, video game companies like EA Sports, 2K Sports and Sony trigger advertising campaigns. EA Sports’ NBA Live celebrates the new year by collaborating with Nike and the Hyperdunk. Cover-man Tony Parker is incorporated into the Hyperdunk with the use of a Spurs inspired color-way and “TP” branding. Lastly, the translucent sole reveals the NBA Live 2009 cover art. No word yet on release date or quantity. Via Sole Collector.