With all the buzz surrounding Reebok’s Pump 20th Anniversary Collection, many of us had forgotten about the Beams x Reebok Pump Fury collaboration models we previewed at the start of the month. Featuring a tonal upper in either Green or Orange, and the faintest hit of White on the Pump mechanisms, the models have slipped under the radar and made their way into stores. You can pick up a pair in either color from Beams today.

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We know about Nike iD and Puma’s Mongolian Shoe BBQ, but what about Reebok? Of course, Reebok had to get in on the action, with its own YourReebok Customization, this time with the Reebok Pump Fury. Each customization costs $135 for men’s sizes, ranging from 7-13. Some special materials cost extra, but that’s a given. So enfuse your own style with a Reebok classic, and show others how creative you are!
Via Reebok.

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