Primitive skate shop will be holding a Day After Christmas Sale on Friday, December 26th where the entire store will be discounted 20 percent off. For those who missed our first post on the Encino based store, Primitive carries a broad list of brands including Nike Skateboarding, The Hundreds, Alife, Adidas and more. Primitive is owned by Nike Poster Boy, Paul “P-Rod” Rodriguez.

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Run by Skater Paul “P-Rod” Rodriguez, is serving the residents of Encino with the hottest sneakers and apparel.

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