Earlier this summer we reported that the third installment of Paul Rodriguez’s signature sneaker- the Nike SB Zoom P-Rod III would be popping up towards the end of the summer. We now have word that certain retailers in fact have this shoe in stock and ready to go out to the public. At first glance, some of the incorporated differences between the P-Rod III and his previous P-Rod’s I and II include an all-around sleeker design. For example, the sole is evidently more narrow and the tongue less bulky. The shoe also consists of a predominantly white leather base with black accents near the heel and check, and even a hint of red on the lace holes. Topped off with the iconic skateboarder’s signature, Nike certainly is paying a lot of attention to and doing a great job with continuously expanding a skateboarder’s shoe to appeal to athletes and non-athletes alike. Seeing as how certain retailers are already equipped with these bad boys, NOW would be a good time to check in with your local Nike SB retailers before it’s too late to get your hands on them.

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Nike SB’s (Skateboarding) Paul “P-Rod” Rodriguez strolls through Los Angeles on a marvelous summer day. Along the way, he meets up with Nike athletes Eric Koston and Kobe Bryant, a ravenous dog, some confused law enforcement officers and his crew. Ice Cube’s “Today Was A Good Day” is playing in the background; a fitting ditty for what must’ve been one heckuva skate session. Via Weekly Drop.

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The folks over at Nike SB have done a good job running the ad campaign for the new Nike SB P-Rod III. A sixty second commercial featuring Ice Cube can be seen online, while we wait for the exclusive web version to drop at the end of the month. Released a few weeks ago, we’ve begun to see some new colorways of the shoe surface. If this model proves to be even half as successful as its predecessor, you can expect to see a whole lot more in the weeks to come. There’s no word on a release date for this particular Sport Red colorway, but we’ll keep you updated.

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Sneaker Files has uncovered a Nike SB P-Rod II (2) sample colorway that has yet to be seen. The P-Rod Cadburys feature a sweet pastel combination of yellow, purple, black, grey, and turquoise.

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