Nike SB’s (Skateboarding) Paul “P-Rod” Rodriguez strolls through Los Angeles on a marvelous summer day. Along the way, he meets up with Nike athletes Eric Koston and Kobe Bryant, a ravenous dog, some confused law enforcement officers and his crew. Ice Cube’s “Today Was A Good Day” is playing in the background; a fitting ditty for what must’ve been one heckuva skate session. Via Weekly Drop.

Paul Rodriguez’s third signature shoe from the Nike SB camp, the Nike SB P-Rod 3, is available now at select retailers worldwide. Skaters will adore the model’s premium black leather upper, low-profile stance, and “Safari Print” overlay around the toebox. Paul’s signature is emblazoned on the tongue and red fabric inner lining should provide comfort for hours of boardin’ pleasure. The Nike SB P-Rod 3 is available not at skate retailers worldwide.

Via Extra Butter NY.

Run by Nike SB rider Paul “P-Rod”  Rodriguez Jr, Primitive is serving the residents of Encino with the hottest sneakers and apparel. Primitive carries an extensive list of brands including adidas, Alife, The Hundreds, Obey, Diamond, Nike SB and more. In addition, P-Rod has also stocked the store with skateboarding goods including Plan B skateboards. If you are ever in the neighborhood, be sure to drop by Primitive. Via The Hundreds.

Paul Rodriquez Primitive Skate Shop and Boutique
17060 Ventura Blvd
Encino, CA 91316
(818)479-7171

Spotted at the Cleveland Dew Tour on none other than Paul “P-Rod” Rodriguez himself, the Nike SB P-Rod III Test Samples have been causing quite a buzz due to their resemblance to past models with minor tweaking. The P-Rod III is featured in what looks to be a black suede upper complimented by red accents, and a grey safari print. For now, this is all that has been shown and said, so stay posted for more information and pictures. Via NSB.

Nike SB P-Rod III Test Sample Preview

With the Nike SB July ’08 collection already wrapped up and finished hitting store shelves, a new preview of what Nike has in-store for us next month has just been spotted on Active’s online site. The line-up consists of a Dunk Mid, Dunk Low, Blazer, Blazer Low, and P-Rod II. Highlights include the highly anticipated black/aqua fuel Dunk Mid, black/bright cactus Blazer and a few other styles. Expect to see the August ’08 collection inside your local Active Ride Shop in the coming weeks.

Nike SB August 08 Collection

Nike SB August 08 Collection

Nike SB August 08 Collection

Nike SB August 08 Collection