Adidas has made it known to the public that their marketing and advertising approaches are second to none. Here we have yet another video relating back to Japan, but this time it is adidas boasting the ability and style of the adiZero line in quite a strange way. AdiZero and its line of performance sneakers have really set a new standard for which sneakers are viable for the competitive and every day athlete. Check out this adiZero Lab video from Japan and witness man vs miniskirt, adiZero style. Enjoy the video.

Nike has solidified itself as a global brand for awhile now, an icon that resonates across the world. You won’t be the only one rocking Nike 6.0′s or the latest baseball gear by Nike. After the jump, you can check out a fun and entertaining video on how Nike has taken over Japan in so many endless ways. The “New Beginnings” video was produced by Wieden+Kennedy Tokyo and Believe Media. In whatever language, Just Do It. Enjoy the video.

The subtly and cleanliness is somewhat of a trade mark on the Converse line up and with collaborations like the Aloha Rag x Converse Jack Purcell sneaker, it’s nice to see a little flare added to a classic casual sneaker.

And again, Gallery 1950 in Japan and Converse bring you the Gallery 1950 x Converse Jack Purcell for January 2012. This features the classic silhouette in black canvas upper, white stitched accents and toe box, with hints of red, blue and gold around the shoe and insole. To make the shoe stand out even more, the rubber outsole is decked out in solid purple and is equipped with blue laces. Catch these next year when they release select accounts.


via HS

-J2!

Famous Japanese artist and designer, Jun Watanabe collaborates again, this time with Asics running to bring you an artist’s twist on a classic runner. The Asics Gel Lyte III has been the canvas for a few collaborations as of late and it comes back again with Watanabe. This fall, expect to see the Gel Lyte III in black and Zebra uppers, Gold accents and hints of blue and pink on the Asics stripes, lacing system and inner sock liner. This pair of Asics Gel Lyte III will be available exclusively at Eproze this coming October.

via HS

-J2!

This holiday 2009 season, Christmas is in full effect, because Reebok have been giving us many treats to put under our trees. This time, Reebok teamed up with Japan’s finest, X-Large, to create the X-Large x Reebok Pump Omni Lite. These Pump Omni Lites feature a clean white/black colorway, complete with a subtle gradient effect. Blue tones accent the classic colorway, especially where X-Large put their initials at the side heel. These Pumps will release December 4th at all X-Large locations in Japan for a fine price of about two bills.






Via X-Large.

A casual, sleek appearance is taking over the sneaker game as of late with brands like Vans gaining much popularity. Converse is joining in those ranks now with their newest pack of sneakers from their Japan series. Featuring four different colorways of the Marine Sea Crisp, Converse has made a pair for everyone. The overall composition of the model is quite simple and yields a tonal canvas upper with a white midsole, white laces, and a unique gingham inner liner. These are now available in Japan, and a stateside release is still unknown. Via MashKulture.

The New Balance 996 was originally released in the mid 1980′s for hardcore joggers and marathoners. Now, the 996 is seen as a more casual and sleek sneaker more than anything else. The New Balance 996 has recently released in three new simple colorways. The first colorway has a light brown suede base accented by a white midsole and grey inner lining. The second pair features a white upper with grey accents and a beige heel tab. The final pair yields a black base with a white midsole, grey laces, and a similar beige heel tab. All three colorways of the New Balance 996 are rumored to be Japan exclusives. Via Sneakers.fr.