To continue with their plans of opening 10+ experience stores in major cities across China, New Balance have opened their second Experience store, this time in Shanghai on Huai Huai Road. The store features walls and walls of running history, to promote the activity that will eventually lead to the 6km Run across China. The key feature of the store is the ceiling, which showcases the brands past, present, and future of running and their huge part in it. The store is full of heritage as well as NB products, so if you happen to be strolling on Huai Huai Road, then be sure to stop by with your camera ready.

Yes, you read right. Shoe and apparel company New Balance has opened the world’s first ever Experience store in Beijing, China, in the Qianmen Dajie district. The store is the first of an expected one thousand store line-up in China, which is set to be completed by 2012. Inside, NB’s history is showcased through its timeline, shoes, and clothing. The atmosphere is simply incredible, fresh, and historic. If you’re ever in the Qianmen neighborhood, be sure to check out this timeless classic.