Just yesterday we unveiled the DC Shoes Ken Block Union for you. Today we get a look at the latest Ken Block release in the DC Shoes Boost. Pictured here, the DC Shoes Ken Block Boost comes in a similar colorway to that of the aforementioned design. However, this silhouette uses only black and grey along the upper. The green can be seen by way of a rather interesting sole that seems to be dripping green gunk. Signature Ken Block skulls are seen on the tongue and insole. If you like what you see here, you can pick a pair up for $85 retail in adult sizes.
Eastbay.com

Almost a month ago we reported on a Travis Pastrana edition of the DC Shoes Frenzy silhouette. Today we get introduced to the Ken Block Union, which was actually designed by Ken Block himself- co-founder of DC Shoes. This colorway comes in a mix of mostly black and grey, while white and volt accents can be seen throughout. These are available now for the asking price of $70 in adult sizes.
Eastbay.com

Travis Pastrana is among the most well-known and accomplished motorcyclists in the world. Last year, he won the gold medal in Moto X Freestyle and Moto X Speed & Style. In preparation for a hopeful repeat this year, DC Shoes has designed a Frenzy for and in the name of Maryland native Travis Pastrana. If you happen to like what you see hear and want to own a pair of your own, they are now available for purchase in men’s sizes for the going rate of $100.
Eastbay.com

This past Monday, July 18th, DC launched its NVRBRKN Collection at Dave’s Wear House, in New York. The night was also a celebration of the opening of Dave Ortiz’s new store. The opening night was a success,with an estimated 300 people having stopped by to celebrate and check out DC’s Fall and Holiday NVRBRKN Collections. If you have yet to see the collections, stop by Dave’s Wear House soon.

DC launched its NVRBRKN Collection this past week, a new head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. Skateboarders are a testament to this spirit, since they are known for their ability to adapt to obstacles on the street using an unorthodox approach. Their mentality is to get back on the board despite injuries and being overlooked. Skaters pave their own way in society with a mindset that allows them to succeed: Never underestimate your opponent, never compromise, and never quit! NVRBRKN.

Dave’s Wear House
123 Baxter Street
New York, NY 10013

DC is releasing its latest commercial today, starring DC’s Rob Dyrdek, and featuring DC pro skateboarders Chis Cole, Mikey Taylor, along with actors Nick Swardson and Michael Rapaport. Appropriately titled, “DC’s Guide to Lightness Featuring Rob Drydek and Friends” the commercial follows Rob’s journey to the answer to the question, “Lighter shoes weigh ___?”.

From DC’s Fall 2011 Collection, the Alias Lite is showcased in the new video. Designed by Rob himself, this shoe is DC’s first hybrid skate runner featuring DC’s revolutionary Unilite(tm) technology, which makes the shoe ultra lightweight and flexible, as well as, extremely comfortable and durable.

Inspired by one of Rob’s previous DC signature pro models the Alias, the Alias Lite has a clean and slim profile, without sacrificing the performance technologies needed for a great skate shoe. Adding to the design aesthetics is Rob’s signature on the tongue and the unlucky bunny from the “Make Your Own Luck” line on the insole. Perfect for everyday wear, the Alias Lite also has DC’s trademarked “Pill Pattern” for long-lasting durability.

Unilite(tm) is naturally super light and flexible so it moves with your foot, while providing long-lasting cushioning and impact protection, and because it’s sole-grade, we can use less rubber on the bottoms of the shoes without compromising performance.

DC is proud to introduce the DC LIFE Riviera TX, as part of the its DC LIFE “Summer in the City” 2011 Collection. The Riviera TX gives a fresh new look to any outfit and is perfect for enjoying a summer day in the city.

Shoe Features Chambray and canvas deconstructed upper allows for a breezy summer look. Adding to the premium aesthetics of the shoe is a suede heal hit and leather lace. Fans of the DC LIFE Studio will notice that the Riviera TX has the same tooling. Available in everyone’s favorite color, Black, the Riviera also comes in Red. Available now at DC in Black/White and Red/White. Retail is $55.

Almost exactly three months ago we saw three different colorways of the DC Life District 4. With the two colorways pictured here, DC Life spices things up a bit more. One upper comes in a mixture of dark and light grey, while red accents are seen by way of the ankle lining, tongue lining and shoe laces. The second pair comes in a predominantly red upper with navy accents; and, both sit atop entirely white soles. These are available for purchase now from participating DC Life stockists.




Via StandardATL.