Nike will be debuting the Think Pink collection which includes the Hyperdunk and Blue Chip. Nike has partnered with NC State Women’s Basketball Coach Kay Yow who will be missing the rest of the season to fight an ongoing battle with Breast Cancer.

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While watching TV today you may have seen a commercial with Deron Williams, Kevin Durant, Brandon Roy and Rudy Gay.  These commercials are brought to you by Nike and Footlocker who showcase young and talented ballers who endorse Nike’s Blue Chip. Special make-ups of Nike’s basketball sneaker have been designed for this group and each is tailored to the team’s colors signature details including nicknames and logos. The commercials share past basketball experiences from Deron, Kevin, Brandon and Rudy and are airing now.

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Endorsed by Brandon Roy, Deron Williams and many other’s, the newly designed Nike Blue Chip has appeared in a few make-ups, but the Player Exlcusive (PE) models are the two that have caught our eye. Yesterday, the Caron Butler and Rudy Gay Blue Chip’s were feature, but earlier in the month, the Brandon Roy “BROY” Blue Chip PE debuted in the Portland Trailblazer’s white/red/black color combination. We get a look at the away model composed of black/red/white. Aside from Brandon Roy, another player to wear the Blue Chip is Deron Williams, also being featured on the new basketball shoe. The “DWill” Blue Chip is modeled after the Utah Jazz’s home colors, white and light blue. Furthermore, each sneaker is finished off with the player’s number on the inside sneaker as well as other designs. No word on whether these will hit stores or not. Via Dime Magazine.

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Debut this upcoming NBA season, Nike will launch the Blue Chip as their latest basketball sneaker. The first of the Blue Chip’s is this special make-up for Portland Guard Brandon Roy. This player exclusive incorporates several elements associated with the former Rookie of the Year. For example, Roy’s nickname “BROY” is embroidered on the upper along with his number “7″ featured on the inner portion of the sneaker. Lastly, the sneakers consists of a Portland Trailblazer color-way of white, red, and black. Stay posted for release date and availability. Via Kenlu.

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