Following the “Always On” event at 21 Mercer with Amar’e Stoudemire, Nike Sportswear drops this video featuring the Knicks superstar.

Set to an exclusive track from French Montana, the video sees Amar’e hitting the New York City streets, working on his game, getting fresh ink, and grabbing a bite to eat with John Legend, all while rocking his custom Nike Destroyer jacket.

This past weekend we caught wind of the Nike Sportswear team holding a special event commemorative Amar’e Stoudemire’s “Always On” video. This event will be taking place tonight between 7pm and 8pm, during a live streaming in which French Montana & Vado will be performing- among others. Between 7 and 8pm, you are also cordially invited to ask Amar’e a question via either the @nikesportswear or @21_mercer Twitter accounts. That will automatically enter you into the running for one of four pairs of the commemorative Bespoke Nike Air Force 1 low pictured here. Find more rules at Nike now.

It seems as though Christmas is coming a little over than a month early for those of you sneakerheads who live in or around Pembroke Pines, Florida. After viewing Amar’e Stoudemire’s interview for a position at FootLocker, we now have learned that the New York Knicks superstar will actually be on hand to help with the festivities of the latest House of Hoops grand opening. Tomorrow, it is Pembroke Lakes Mall that will officially open the doors to its new House of Hoops location. Amar’e will be there to meet and greet fans, but also to lend a hand with the customary raffles and giveaways, which will include the big man’s Nike Air Max Sweep Thru. Feel free to check-in and let us know if you happen to pass by there.

Never one to miss a marketing opportunity, Nike Basketball has certainly capitalized on the NBA lockout with the “Basketball Never Stops” campaign.

Following the debut commercial and the release of the “Basketball Never Stops” tees, Nike drops this video in which LeBron James, Kevin Durant, Dirk Nowitzki, Amare Stoudemire, Sue Bird, and even Coach K, J. Cole, and Questlove explain what the whole idea behind the campaign means to them.

Last night a bunch of stars at the South Florida Classic debuted their newest sneakers to the world including LeBron James and his “Pre Heat/Cannon”. Next up, Amare Stoudemire debuted his signature sneaker, the Nike Air Max Sweep Thru in a Black/White colorway. Now it’s clear Amare will finally wear a sneaker designed for him by Nike this year. What are your first thoughts of the Nike Air Max Sweep Thru?

US11

Images have surfaced of a Camo Nike Zoom Hyperdunk 2011 Player Exclusive made for the New York’s power forward Amare Stoudemire. Done up orange, blue and black (fitting Knicks colors), camouflage is placed on the Flywire material. We have seen Stoudemire wear various Nike’s, including his signature “STAT” being placed on new and classic models. Expect Amare Stoudemire to lace these up the Camo Nike Zoom Hyperdunk 2011 PE coming next season.

Via US11.

The latest in innovation of the Nike Basketball line has come in the form of the Nike Skyposite. The Nike Skyposite has been made in a player exclusive colorway for Phoenix Suns star Amare Stoudemire. The Skyposite features a black gradient leather upper with a white swoosh to contrast the dark base shoe. The gradient blends purple to match the purple Lunar-lite midsole, which keeps a white outsole underneath. On the opposite end, the inner lining and laces are black, with the tongue bearing the initials of Amare. This unbelievably light shoe will release this December.