New Balance introduces two new colorways; Red and Blue, for the Sonic 574, just in time for the Fourth of July.
Used for technical clothing, tents and industrial fabrics, sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight.
The New Balance Sonic 574 takes the iconic classics into a futuristic and modern realm with the new application of sonic welding. New Balance is proud to be the first brand to utilize this sonic technology on athletic footwear.
Available now at Zappo’s and Amazon or go to New Balance Lifestyle to find a retailer near you.