New Balance announces the release of the US574, the brand’s first ever custom athletic shoe. The US574 is a customizable classic running silhouette and will be available exclusively through Shop New Balance for $114.95. New Balance is the only athletic shoe company to offer a customizable shoe program that’s made in the USA.
The Custom US574 enables the buyer to be the designer, allowing them to choose from premium material and color options to personalize their own iconic New Balance shoe.
The leather of the US574 upper is offered in eight colors and is individually cut by New Balance associates with an option of a leather back tab. The shoe’s woven label is also available in eight colors. The US574 can be personalized with up to eight characters per shoe stitched on the foxing on the shoe’s back tab and nine color choices of embroidery thread. The base “N” is available in White, Navy, or Black while the top “N” and the shoe’s laces are available in nine colors. Designing a custom shoe doesn’t mean you have to sacrifice service either, the US574 is shipped out within four to eight business days of ordering.