Kendrick Lamar Performs in Reebok Classic Leather Lux at AMA’s

Kendrick Lamar Performs in Reebok Classic Leather Lux at AMA’s

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Kendrick Lamar AMA Awards Reebok Classic Leather Lux

The other night, Kendrick Lamar gave the first glimpse of his new Classic Leather Lux during his performance at the AMA’s. This is the first time the rapper has sported the sneaker from the highly anticipated final capsule within his ‘Red and Blue’ collection since its initial announcement. The Classic Leather Lux is due to drop globally on Friday, November 25th.

A style that stands for originality and authenticity, the Reebok Classic Leather is a cultural icon which has transcended generations, and Kendrick Lamar is the perfect embodiment of the sneaker’s continued evolution and bold future. The sneaker is executed in olive green premium leather, representing the Compton saying that ‘mixing Red and Blue makes Green’; when we come together united we can inspire and encourage growth. Speaking to the collaboration Lamar shared, “there is power in unity. Mix red and blue and make green, and you’ll make progress. The time is now.”

The final Kendrick Lamar x Reebok Classic Leather Lux collaboration will debut on Black Friday, November 25th, 2016.

Kendrick Lamar AMA Awards Reebok Classic Leather Lux

Kendrick Lamar AMA Awards Reebok Classic Leather Lux