Well, it looks like the Kanye West x adidas partnership is officially official. We’ve all heard Ye’s interview with Angie Martinez, to which he formally announced signing a deal with adidas. Today, we have an official word from the company essentially confirming what we already knew. Now that Kanye has moved on from Nike, the sneaker world will surely be buzzing once 2014 is underway. How do all of you sneakerheads feel about Kanyes new situation? Has he just put adidas over the competition hump? Join the discussion below and make sure you keep your browsers locked to SneakerFiles for more info.
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.