From Nike, Beat-Up Chic

From Nike, Beat-Up Chic

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From Nike, Beat-Up Chic

This has got to be one of the weirdest sneaker concepts I have heard to date. let me elaborate: Are you one of those people in fear of wearing a new pair of Nike’s because you do not want to get them dirty? Well basically this Nike Beat-Up Chic collection is for you. Each pair will already look intentionally distressed meaning yellowed midsole, faded colors to make the shoes look already used. They will release next week at Comme des Garçons and selling for a whopping $220. In July, another series will release at $120 and will be available at Barneys New York, Urban Outfitters and Scoop. Via New York Times.