Detroit-based sneaker boutique Burn Rubber celebrates a milestone with their new hit reality web series. Executive produced by Eminem and Paul Rosenberg for Shady Films and Ben Silverman and Drew Buckley for Electus, Electus and Shady Films present: Detroit Rubber, a joint venture featuring Rick Williams and Roland “Ro” Coit, owners of Burn Rubber.
As the two team up with their staff in this rather comical web series on the YouTube LOUD channel, we’re given a look at life inside their sneaker shop and their efforts to satisfy every customer, plus grow the business.
With guest appearances from Eminem and AL champ Prince Fielder of the Detroit Tigers, check out this first episode that features an extremely rare pair of Air Jordan 4’s. Well, we’re not going to spill the beans! Check out Detroit Rubber!