As a part of the World Basketball Festival 2012 festivities in Washington, D.C. over the weekend, the nation’s capital saw a special block party celebrating the city’s culture, arts, music and basketball – courtesy of Converse.
On Saturday, July 14, 2012, Converse hosted a Converse Block Party at Banneker Community Center in Washington, D.C. to celebrate local street culture through basketball, music, and art. The event was held in conjunction with the launch of the newest Converse Pro Leather during the World Basketball Festival 2012.
Community members were invited to participate in pickup basketball games, t-shirt customization, food from local vendors, and enjoy live music performances from Converse Rubber Tracks Tanya Morgan and Fresh Daily and rapper Stalley and R&B singer The-Dream.
To commemorate World Basketball Festival 2012, Converse launched a limited edition Pro Leather WBF footwear collection. The Converse Pro Leather WBF collection offers six footwear styles with a city abbreviation next to the classic Converse Star Chevron logo, highlighting the cities around the world that will participate in this year’s World Basketball Festival 2012 events.
The World Basketball Festival 2012 is a four-day celebration of the performance and culture of the game of basketball held by NIKE Inc., in collaboration with basketball’s leading brands within the NIKE Inc. portfolio – Converse, Jordan Brand and Nike Basketball.
For more information on the Converse Pro Leather WBF collection, visit: http://www.nikeinc.com/converse/news/converse-launches-pro-leather-world-basketball-festival-collection