Fellow sneakerheads from the Chi! Dime Child and Chicago DJ Jamal Smallz Are holding a Sneaker Competition as a part of a Car and Barbershop Expo benefit to raise money for Dime Child Foundation going down @ Navy Pier on July 5th.

The sneaker lounge is open to any participants that want to Display and be awarded for the hottest kicks. If Anyone is interested in having a display or being apart of the sneaker event that day contact troy for details his contact info is below.

t7roy@yahoo, or t7roy@shoecago.com.

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Pictures After the Jump!!!

Chicago, Heres a quick glimpse of New releases at Self-Conscious in Chicago this week! Sizes for the 2/21Countdown pack are still available for those who have not been able to cop.

Ladies, There is also new inventory available for You and Your sneaker needs also.

For those who missed out on the 1st Friday sale you can still catch the next sale on the second Saturday of this month at Encore also known as the brother store of self-conscious.

We will be bringing You new updates from Self-Conscious as well as Encore.

For those outside Chicago, Ask for shipping.

For size runs and Avalabilty Call the store at:

Self-Conscious
1021 W. Lake St
Chicago, IL
1(312) 633-4000

New Self-Conscious Myspace:

http://www.myspace.com/selfconsciouschicago

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About 7 months ago, Sneakerfiles brought you a first ever insight article about The Hot Spot in Chicago Kutz and Kickz, A sneaker and barbershop collaboration where sneakerheads can come get a cut and cop the latest kicks You wont see in your average boutique. We interviewed the owner of the Hot Spot, Melo Rosario, an OG sneaker head that has enough heat to start a nuclear war at a Sole collector event.

The article since then has launched Melos career from being contacted by CNBC to be featured in the Swoosh! documentary to now opening his 2nd barbershop and naming it kuts and kicks!

The Grand opening event will take place at 2092 N.Milwaukee Ave down the street from uprise on May 15th from 6-10

Oscar Castillo Aka Wreckinkickz

Myspace.com/wreckinkickz

Click below for the First Hot Spot Barbershop Article!!!!

Click here for the first Hot Spot Barbershop Article

Click Below for a Clip of Melo Featured in SWOOSH!

http://www.cnbc.com/id/15840232?video=642649134

Address:
Kuts and Kicks
2092 N.Milwaukee Ave
May 15th 6-10

Chicago, Don’t forget about the first Friday sale event at Self-Conscious in partnership with Sneaker Files where you can get 10-50% off kicks and apparel as well as a customer appreciation event providing food and drinks for those loyal customers and new guests.

10PM - Midnight

-Oscar Castillo AKA Wreckinkickz

myspace.com/wreckinkickz

Click below to view the whole image in true size:

http://www.sneakerfiles.com/wp-content/uploads/2008/04/sneakerfilesxselfcon.jpg

Past Self-Conscious article:

http://www.sneakerfiles.com/2007/03/26/conscious-in-chicago/

Self-Conscious
1021 W. Lake St
Chicago.
1(312) 633-4000

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Nike has hooked up with Chicago public schools to form a basketball for charity event that will be held at Chicago State University on May 16th-18th. The Event will include a Nike basketball tournament with giveaways and more!

Details on the event are on the Flyer after the Jump!

Oscar Castillo aka Wreckinkickz

http://www.myspace.com/wreckinkickz

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Self-Conscious in Chicago has received their new Adidas collaboration forum low that was set to release April 1st but was pushed and is available now @ Self-Conscious.

The concept of the shoe consists of the Chicago flag color way with each of the major expressways printed on the shoe. The airplane and tracks on the toe box and around the shoe signifies a plane flying from O’Hare over each expressway.

The shoe will run in Kids Sizes 3.5-7 and Mens 8-14

More pictures of the shoe after the jump!!!!

Oscar Castillo aka Wreckinkickz

http://www.myspace.com/wreckinkickz

Self-Conscious
1021 W. Lake St
Chicago.
1(312) 633-4000

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St!zo from A.Okay official has released a set of new limited edition “Dont Hate” custom lace locks with a nickel brush finish fit for any kind of laces and fresh on any kind of sneaker. These are limited so dont sleep on them people. The lace locks include a small baggy that contains them.

For those interested, You can cop them Exclusively at St.Alfred, A.Okay Official, Jugrnaut Chicago and Beau Monde in Gurnee.

For those that want to purchase outside Chicago, You can contact St!zo on his myspace @ www.myspace.com/djstizo

-Oscar Castillo Aka Wreckinkickz

http://www.myspace.com/wreckinkickz

More Pics after the Jump!

Price: $20

A.OKAY Official
3270 N. Clark St.
Chicago, IL 60657
p.773.248.4547
f.773.857.2990
www.aokayofficial.com
www.myspace.com/aokayofficial

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Sneaker heads in Gurnee IL, Dont forget to stop by Beau Monde to cop the latest threads and kicks available in the suburb instead of going in the inner city and save you some gas. Beau Monde delivers the latest well sought after clothing brands and kicks that you could only find at Beau Monde if you are way in the north burbs of Chicago.

Pictures of new products for this week at Beau Monde after the jump featuring New Crooks and Castles New Era collabo hats as well as 3 new additions to the Reebok collection that includes a Yellow and Orange Court Victory Pump, Pink and Gray elephant skin Omni Lite Pump and a Dee Brown Pump D-Time which is limited to 1993 pairs referring to the 1993 NBA Slam Dunk Contest.

Oscar Castillo aka Wreckinkickz

http://www.myspace.com/wreckinkickz

Links and Addresses

Beau Monde

5250-5 Grand Ave, Gurnee IL 60031
(847) 662-7463

www.Myspace.com/beaumonde07

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Chicago, Don’t forget to keep up to date with Encores 2nd Saturday sale event every second Saturday of the month and every Friday on the first week of the month at Self- Conscious where customers are greeted with free food and drinks as well as a raffle every month.

Holding down the event was Cliff, Dee and Penny from Encore. The sale included many L’style and Quickstrike kicks and some were available only at Encore. The size selection on the shoes that were on sale for the event was pretty much diverse so if anyone wants to check out the future sale events at both stores You wont be disappointed. For those who aren’t aware of Encore, it is the brother store of Self-Conscious offering premier releases including Lifestyle and Quick strikes. So if you cannot make the trip to Self-Conscious, Encore is the store to go to if you are in the North side.

- Oscar Castillo AKA Wreckinkickz

Myspace.com/wreckinkickz

EnCore
3941 N. Sheridan Road
Chicago, IL 60613
773-477-4007

Self-Conscious
1021 W. Lake St
Chicago.
1(312) 633-4000

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About a month ago, I stopped by St. Alfred in Chicago and happened to catch the man behind the STA/Kicks Hi establishment. Ian Ginoza, a Hawaiian native who introduced Chicago to an independent boutique that made its mark as one of the most well-known sneaker spots in Chicago.

However, behind every prestigious establishment is a story. Some in Chicago can’t talk about the sneaker culture and its long term development compared to other cities without mentioning St. Alfred.

Rest of the interview after the jump! Read the rest of this entry »