Air Jordan Retro IV (4) White/ Cement 2012 – April Fools Hoax?

Air Jordan Retro IV (4) White/ Cement 2012 – April Fools Hoax?

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As the clock struck midnight the internet went ablaze. April 1st is always a way for one to pull pranks and have it legitimized when followed up by “April Fools!”. However, this time around even ‘experts’ have been fooled regarding the newly released images claiming to be that of the Air Jordan IV Retro White/ Cement, which have been rumored for years to make a return.

After some research, the original images were located on a site selling fakes which shall remain nameless as they do not need promotion. As you can see in a side by side comparison, the original images were slightly altered to resemble that of the actual ‘Cement’ AJ4… they were close, but not close enough.

The rubber outsole features Grey, as it should, but the original images featured a white outsole typically found on fakes.

The eyelets were the biggest giveaway. Shape is everything and these are not shaped to that of the actual AJ4 eyelets.



The heel tab featured a blank slate… We are well aware of the fact that Jordan Brand tries to mix things up a bit in order to make each Retro slightly different than the last, but the splatter paint is something that is highly unlikely to have been left out.

The tongues inner liner are dressed in white on the so called 2012 version, yet the OG and ’99 Retro featured a black material lining the tongue.

Is it possible that these are in fact the real deal? Sure, I suppose there is a possibility. However, for this to be pure coincidence is pretty slim. What do you think… real or fake?