web analytics

adidas Originals ‘Drop A Rhyme’ Interactive Social Campaign

adidas-originals-drop-a-rhyme-campaign

Are you ready to become a master MC? If so, tune in as adidas Originals has just launched their "Drop A Rhyme" Campaign.

This interactive social platform allows users to rap and records 15 seconds of their hottest versus over an A-Trak beat which may be uploaded to one's Instagram and judged and selected by adidas Originals for a chance to win limited edition clothing from the adidas Originals Run DMC Pack.

Following the launch of the adidas Originals’ #UniteAllOriginals campaign (adidas.com/unite), featuring hip-hop legends Run DMC and superstar DJ A-Trak, the brand has created an interactive social media campaign that invites fans to join in on the action.

The social activation encourages fans to get involved by recording themselves rapping over A-Trak’s beat, and uploading it to Instagram. Anyone from first-time MCs to hip-hop veterans can drop a 15 second rhyme and upload it for their friends and fans to enjoy.

The best entries will be cut into a #UniteAllOriginals ‘remix’ by an unannounced as of yet DJ, and clothing from the limited edition adidas Originals Run DMC pack will be given to select participants.

London rapper J2K has already stepped up to kick-start the campaign. He’s shown users how it’s done by spitting an inspirational verse for the launch. Check out the video below.

MSRP 295 adidas Y 3 Yohji Yamamoto Classic Striped Zip Up Hoodie in Black White
MSRP 295 adidas Y 3 Yohji Yamamoto Classic Striped Zip Up Hoodie in Black White $165.00
End Date: Tuesday Dec-2-2014 1:30:04 PST
Buy It Now for only: $165.00
Buy It Now | Add to watch list
Adidas Rivalry Hi 80s Size 105 Mens White Red Vintage Patrick Ewing DS
Adidas Rivalry Hi 80s Size 105 Mens White Red Vintage Patrick Ewing DS $899.99
End Date: Saturday Dec-6-2014 1:21:29 PST
Buy It Now for only: $899.99
Buy It Now | Add to watch list
Adidas Y 3 Qasa Hi High Black sz Uk 9 Us 95 Eu 43 1 3 Yohji Yamamoto Ninja
Adidas Y 3 Qasa Hi High Black sz Uk 9 Us 95 Eu 43 1 3 Yohji Yamamoto Ninja $469.82
End Date: Monday Dec-29-2014 0:53:31 PST
Buy It Now for only: $469.82
Buy It Now | Add to watch list
Adidas Originals x Black Scale ZX7000 Camo Size 9 w Receipt BLVCK SCVLE RARE
Adidas Originals x Black Scale ZX7000 Camo Size 9 w Receipt BLVCK SCVLE RARE $349.99
End Date: Friday Dec-5-2014 12:43:23 PST
Buy It Now for only: $349.99
Buy It Now | Add to watch list
Adidas Pharrell Williams
Adidas Pharrell Williams $220.00
End Date: Monday Dec-29-2014 0:41:58 PST
Buy It Now for only: $220.00
Buy It Now | Add to watch list

0 comments