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A$AP Rocky x adidas Basketball: #QuickAintFair

Narrated by Harlem rapper A$AP Rocky and featuring his song “Goldie,” is the debut of adidas new “Quick Ain’t Fair,” campaign and commercial for the Crazyquick basketball shoe.

The commercial opens with A$AP introducing a mythical family of quicks that are known for tearing up the hardwood and dominating their opponents while wearing the Crazyquick shoe, which helped them reach the highest levels of the game.

Capturing the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers), the family of quicks put all the Crazyquicks features to the test.

Featuring an innovative four quick zone outsole which provides maximum traction and flexibility for quick movements, the Crazyquick is set to drop May 1st and will arrive in five colorways.

For all you sneakerheads who are looking to hit the court in style while you drop buckets and dimes, the Crazyquick is available for pre-order today at adidas.com.

Check out the commercial below and let us know what you think.

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