Bringing an innovative new technology Adidas has created BOOST™.
The advanced new BOOST Adidas running shoes allow you to receive the highest return of energy than ever before.
The construction of the cushion is vastly durable, and can withstand the elements further than any other.
"These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, providing a more consistent run."
BOOST™ Adidas can be purchased February 27th, 2013.